How to Take Your Email Marketing to the Next Level

Leads will not be ready to make a purchase on their initial contact with your business. The process of nurturing leads is vital to the digital world because purchasing cycles differ across different the different industries, product and service categories. Email marketing remains one of the most effective and efficient methods for lead nurturing. If you're looking to set up an effective program of email marketing, make sure that your company is using automation to its fullest that is. The best practices in email is essential to an effective email marketing strategy. No matter what it is Constant Contact, Hubspot, Pardot or another email marketing system, segmenting and nurturing your leads with email workflows can play a significant role to build relationships and move leads through the funnel. It is essential to remain at the top of your clients' minds and to reach them more than once. Marketers have noted an increase of 760% in the revenue generated by segmented campaigns. Through segmentation, you can create a high degree of personalization through the collection of data about individuals who are attracted to your service or product. How 5 How 3

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